Close up on the face of a struggling athlete, maybe a bicyclist. Suggestions that it's a big race (shoving cyclists to his/her right and left, crowd noises). Then maybe a hint that it's Paris and he/she is riding down the Champs Elysses at the end of the Tour de France--a helicopter shot glimpse of the Arc de Triomphe or something. Our cyclist comes in second place at about five seconds into the commercial. Voiceover (I'm imagining a Stranger Than Fiction-style narration) says the athlete's name, and then, "Second place. Tour de France, [year]." Then cut to some World Cup Final (the 2010 event is next Sunday, but in the interest of full disclosure, I had to Google it to be sure...), narrowing in on the face of the losing team's goalie when the winning shot is scored. Voiceover: "[Team Country.] Second place. 2010 FIFA World Cup." Similar scenes from maybe one or two more big athletic events.Then, voiceover, as we see one of these "losing" athletes take a sip of [Sports Drink]: "We can't guarantee that [Our Sports Drink] will make you a world champion. [beat, athlete sets drink down, close-up of sweating, dripping drink against black background, maybe next to a silver trophy from one of the events] But it can get you pretty close. [Our Sports Drink.] [Our Slogan.]"
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